Boston University School of Public Health takes their mission to improve population health seriously. To showcase this commitment and increase public awareness of the school’s far-reaching and important work, they offered 5 lecture series, led by thought leaders in the field, on timely public health issues. Topics included the aging population, poverty, gun violence, social injustice, substance abuse, and medication costs. Hecht/Horton was responsible for branding the events in electronic and print formats. We employed powerful visuals in a no-nonsense graphic format to convey the urgency of the subject matter.