This issue of Jumbo focuses on the remarkably varied opportunities available to Tufts University undergraduates. “Tufts A through Z” illustrates the list with playful, sophisticated images. Justice Washington, film and media major, is pictured on the cover.
This theme of this issue of Wellesley magazine is women in politics. We worked with photo-illustrator Stephen Webster to add a bit of levity to the timely and serious issues discussed.
The cover of this issue of Wellesley magazine, by Dutch artist Aad Goudappel, and the lead feature, tell the story of alumnae who feel called to “make a difference” by teaching.
“Women with high voices get labelled shrill or childish. If they speak with deep voices, it’s lecturing or hectoring. Wellesley radio broadcasters, voice actors, and linguists, among others, speak out on how to approach the “problem” of women’s voices.” Illustrations are by Christopher DeLorenzo.
The 2016 Boston Community Capital Annual Report demonstrates the organization’s adherence to the same values over 31 years. We worked with artists Gracia Lam, Dante Terzigni, Ellen Weinstein, and Sebastien Thibault to develop illustrations to describe BCC’s values, all in support of building healthy communities in low-income neighborhoods.
MIT’s Koch Institute for Integrative Cancer Research engaged Hecht /Horton Partners to design Quinquennium, a book celebrating the institute’s fifth anniversary. The book includes striking photographs from the Institute’s Image Awards, descriptions of the Institute’s five research platforms, and profiles of several of the scientists leading the work.
There are over 300 student organizations and clubs at Tufts, based on the wide-ranging interests of the student body. This chart, developed for Jumbo, Issue 15, lists just a few of the possibilities.
Starting with beloved Jumbo, Tufts’ mascot, it’s clear that this university is much more than a hive of intellectual activity. Tufts students and faculty are multifaceted, fascinating and curious, and take full advantage of the idyllic New England campus on the hill as well as urban life in Boston and Cambridge. This brochure introduces the undergraduate colleges to high school students.
In the tradition of Clara Spence, founder of The Spence School, Spence alumnae continue to make a positive impact on public life in New York. This issue of The Spence School Bulletin features several recent alums actively involved in such ventures.
Boston University School of Public Health takes their mission to improve population health seriously. To showcase this commitment and increase public awareness of the school’s far-reaching and important work, they offered 5 lecture series, led by thought leaders in the field, on timely public health issues. Topics included the aging population, poverty, gun violence, social injustice, substance abuse, and medication costs. Hecht/Horton was responsible for branding the events in electronic and print formats. We employed powerful visuals in a no-nonsense graphic format to convey the urgency of the subject matter.
We’ve had the privilege of designing the MIT Whitehead Institute Annual Report since 2008. The Principal Investigators at this premier biomedical research institute take novel approaches to pressing scientific questions. Their progress, achieved by viewing complex problems from “another angle”, is the theme of the recent Annual Report. Antique engraved images are combined with intense fluorescent color and revealing portraits by John Goodman in this year’s book.
Each issue of Tufts JUMBO includes profiles of University members. The way these people are portrayed is a large part of our storytelling vocabulary. We worked with photographer, Kathleen Dooher, to capture the authentic, interesting, and varied personalities behind the Tufts community.
The Spring ’15 issue of Wellesley featured a story about what it means to be a women’s college in an era of gender complexity. To introduce the timely subject, we directed illustrator Sebastian Thibault, whose ability to present concepts in an abstract yet warm manner fit the project well, to create pieces for the cover and interior spreads. Visual references to Wellesley’s iconic campus lanterns and Galen Stone tower connected the larger issues to Wellesley College.
The Summer ’15 issue of Tufts JUMBO featured a story about Film and Media Studies, a new major offered by the University’s School of Arts and Sciences. We worked with collage artist Lincoln Agnew to illustrate the feature, focussing on the new curriculum: a broad background in film history as well as an in-depth exploration of the ways in which new technologies are leading to innovation in the medium.
Boston Community Capital’s faithful adherence to their mission and innovative implementation methods has made them a leader in the world of community development, improving the lives of numerous individuals and urban neighborhoods. This 30th anniversary report (our 8th annual for them) celebrates BCC’s work to date, and looks ahead to future initiatives.
We were thrilled to learn that our feature design on Wellesley College Professor, Dan Chiasson, a rising star in the world of poetry, won the Feature of the Year Gold Award at the 2015 CASE District 1 Excellence Awards. We’re also excited to report that the amazing, talented editorial staff at Wellesley won the CASE 2015 Silver Award for Best Writing.
U.S. News and World Report polls college and university administrators every spring, asking them to evaluate other schools. Many respondents have little-to-no current knowledge about the schools they are asked to rate.
The spring issue of JUMBO, Tufts University Admissions Magazine, completes a full year cycle of our redesign for the publication. When your readers are high school students, solutions have to be vibrant and engaging, like Tufts itself. Whether the subject is molecular biology or Shakespeare, our job is to bring the stories to life. And we love the challenge.
The process of discovering what makes an organization remarkable intrigues us. Whether we’re working with a school, a research institute or a corporation, that understanding enables us to solve communications challenges and helps our clients to flourish. We’ve worked with some clients for over 15 years, and our work evolves with them. The Spence School, a private New York girls’ school first asked us to design admissions branding in 2008. Since that time, they’ve engaged us to address a variety of needs, including strategy and design for the largest capital campaign in the school’s history, annual funds, alumnae magazines, annual reports, signage, and the head of school’s personal stationery.
As we enter the third year of our print publishing cycle for Wellesley Magazine, the alumnae publication of Wellesley College, we are excited to announce the debut of our design for the magazine’s responsive website. The print version is still going strong, and the online version includes additional, web-only content.
We recently completed a sign system for GoodyClancy’s Ruane Judicial Center in Salem, Massachusetts. The center includes a juvenile wing and a bridge to the neighboring historic church that now serves as the court library. The multi-lingual wayfinding and identification program enables easy navigation through this light-filled, extensive complex. Hecht/Horton executed this project with technical support from WhitneyVeigas.
Just about every college has a viewbook, but the Tufts University Admissions Office offers prospective students a multi-faceted picture of the school in a sequence of 3 annual issues of JUMBO. Our redesign of the magazine includes profiles of Tufts community members and introductions to the varied and often surprising academic, cultural, and sports aspects of life at this vibrant university.
Massachusetts Governor Deval Patrick recently celebrated opening of the UMass Boston’s Integrated Science Complex (ISC), the first new building on the Dorchester campus in nearly 40 years. “The new Integrated Science Complex will enable students to participate in more hands-on training and research that will give them an advantage in our ever changing economy,” said Secretary of Education Matthew Malone. Hecht/Horton, with the support of Whitney Veigas, developed a flexible sign system for this new campus flagship building, designed by GoodyClancy.
How do you design a viewbook for a middle school that doesn’t yet exist? In addition to casting the youngest looking freshman for the photoshoots, a deep understanding of the school culture and philosophy is essential. Our long-term client, St. John’s Prep, asked us to develop the voice and vision for the recruitment materials of their new middle school, slated to open in September 2015.