Our firm is intentionally small. Our principals are both hands-on leaders, actively engaged in every project. Together, they boast over half a century of award-winning design—expertise extended by an in-house team of smart, talented young designers and a network of researchers, writers and programmers. Transparent, collaborative, forward-thinking, they create dynamic communications—and long-term working relationships.
Her staff may call her the crazy podengo lady, but her clients rely on Alice to bring sanity to their projects. An inveterate multi-tasker, she stays on top of every detail. Which is not to say she is rigid—in fact, her work is prized for its innovation. From scientific research institutes to major cultural institutions to significant non-profit organizations, Alice produces print and electronic materials that truly set her clients apart. She has extended this work to three dimensions, partnering with institutions and architects to develop environmental graphics praised for their interesting use of materials and effective design.
Alice’s work has been recognized by a host of notable organizations, including both national and regional AIGA competitions, the Industrial Design Society of America, Boston Society of Landscape Architects, CASE (two gold awards), and Sappi Papers and Mead Paper. Her work has been published in Cranbrook Design: The New Discourse (Rizzoli), Visible Language, IDEA Magazine (Japan), Communication Arts, and Print. She has served on the CASE Awards and Boston Society of Architects Harleston Parker Award juries. A former faculty member at the Rhode Island School of Design and the Art Institute of Boston/Lesley University, Alice holds a BFA in Painting from the Rhode Island School of Design and an MFA in Graphic Design from Cranbrook Academy of Art.
An accomplished photographer and musician, David harnesses pacing and rhythm in his designs to capture the viewer’s interest and deepen their connection with his client’s story. That approach has benefited a wide array of academic institutions, multi-national corporations and consumer products companies on projects from advertising to internal communications, websites to packaging. His charming, easy-going nature creates an aura of calm, but there is nothing laid-back about his focused approach. Ultimately, David brings out the best in every team, every client, every project.
David’s work has been lauded by every significant graphic design organization, including Communication Arts, Graphis, Print, How, The Society of Publication Designers, and American Center for Design—in addition to winning CASE National Circle of Excellence Gold and Silver Awards, AIGA Annual Design Competitions, and Annual Admissions Advertising Awards. Prior to Hecht/Horton, David was a founding partner of Philographica. He received his degree from the Art Institute of Boston where he has also been a member of the design faculty.
Hyper-organized. Utterly charming. Deeply talented. Hayley keeps the big picture in mind, while sweating the details. Did we mention endlessly patient? A draftswoman and painter inspired by the natural world, Hayley is well versed in design for print, web, and environmental graphic design.
BFA ’02, Concentration in Graphic Design, Cooper Union for the Advancement of Science and Art
Intellectually curious and slightly off-kilter. Refined sensibility with a whacky sense of humor. Precise attention to detail and a completely unexpected view of the world. Lina always keeps us guessing. Digital painter, bookmaker, crochet artist, Lina brings her fine-tuned skills and humor to each and every project.
BFA ’12 , Massachusetts College of Art and Design
Former teacher, musician, and active grandmother of three, Cathie switches hats in and out of Hecht/Horton comfortably. Office manager and bookkeeper beyond compare, Cathie keeps our business on track. She stocks our favorite pencils and pens and pays our bills on time. Always positive, Cathie helps us to keep perspective when things get extra busy.